South Korea's two color TV giants are more radical,Constantly close the LCD panel production line for transformationOLED。
Stay9Berlin, GermanyIFAConsumer Electronics Show,9A mainstream color TV enterprise showed the latest developmentOLEDTV products,Last year the figure was5home。 In fact,Konka Group executives have expressed similar views before。Īt present,ChinaOLEDTelevision has initially precipitated“SKYWORTH、Changhong、Konka”Three strong pattern,Can this pattern eventually replace the three strong LCD pattern?It's hard to say。Ĭhanghong was the first to releaseOLEDTV is one of the color TV enterprises,What was taken was“Preemption,Afterforce”Strategy of,Show a more pragmatic side。Changhong thinks,As a revolutionary display technology,To be recognized and accepted by the publicOLED,There must be a long period of consumer enlightenment education,It is difficult for a single enterprise to accomplish such a mission。Choose the right time to enter,Low cost,Great results。Ĭhanghong thinks,ForceOLEDBest“Window period”Coming soon。 That,How to construct Changhong planOLEDWhat are the advantages of differentiation?Su Zihuan said,“Changhong in addition to further reductionOLEDpower waste,Increase pixel movement, intelligent repair, etcOLEDService life and other technical means,It will also be equipped with the latest developed artificial intelligence technology。”meanwhile,Changhong won'tOLEDTV is positioned as a high margin product,Will be as low as possibleOLEDTV retail price,To compete for more market share。 In Su Zihuan's opinion,“OLEDWhich is better, TV or LCD TV”Already“No dispute”Topic,“LCDTelevision relies on backlight to image through the screen,In color、angle、The contrast is far inferiorOLEDImage quality effect。” Not long ago,SKYWORTH、Changhong、LG、Konka et alOLEDFour heroes,Just joined hands with Gome to promoteOLEDTV products。
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This is the first time that Changhong color TV executives have expressed their right toOLEDIndustry view。The industry interprets that,This means that Changhong is about to make full effortsOLEDtelevision,Do not rule out the scale release before the end of the yearOLEDThe possibility of new TV products。 Su Zihuan said,Next three yearsOLEDTV will enter blowout period。In the face of such a general trend,Changhong“To be the most cost-effectiveOLEDproduct”。 Recently,Su Zihuan, general manager of Changhong multimedia industry company, was interviewed by the media,call“OLEDIt is the development trend of TV industry,Changhong will unswervingly grasp the trend,More mature development、SuperiorOLEDTV products。”